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On The Track, the impact the Futuristic Music era had on the rap game, discovering Roscoe Dash, getting Soulja Boy to jump on “All The Way Turnt Up”, learning the music business, having a purpose, how being an artist made him want to help other artists, starting Authentic Empire in 2017, explains why Euro Gotit is his next big artist, discovering Foogiano at one of his indy showcases, provides an update on Foogiano, his relationship with Gucci Mane & partnering with him on Foogiano & Atlantic, explains the importance of Accounts Receivable, having 100 employees, the importance of hiring help, his goals for AE, reveals what he looks for in artists when he signs them, and much more! Recently we linked with Authentic Empire CEO Boomman for an exclusive “Off The Porch” interview! During our sit down he talked about recently celebrating his 40th birthday, living all over Atlanta while growing up, jumping off the porch, being in Iraq during the war while he was in the military, discovering & signing producer K.E.
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Recently we caught up with Detroit producer Helluva for an exclusive “Off The Porch” interview! During our sit down he talked about coming from the Westside of Detroit, the city changing, starting off rapping, being heavily influenced by the Bay Area, starting off making beats on hardware, transitioning to software about 6 years ago, describes his sound as “Basement Music”, people crediting him for creating the “Detroit sound”, Tee Grizzley’s “First Day Out” opening doors for Detroit rappers, creating the beat for “First Day Out” after hearing Tee Grizzley rap the song for him, his son doing his producer tag, Detroit rappers blowing up, producers making Helluva type beats, working with Yo Gotti, plans to transition into an A&R role, keeping his ear to the streets & upcoming artists, not getting involved with rappers’ beefs, explains what its like working in the studio w/ Sada Baby, reveals how he got placement with Megan Thee Stallion, preferring to be in the studio with an artist rather than emailing beats, sampling, working w/ other producers, fatherhood, and much more!
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